Company Milestones

Over 50 Years of Service & Growth

Discount Tire, also known as America's Tire in Oregon and parts of Washington and California, is the largest independent tire and wheel retailer. Serving more than 40 million customers, the company has built its success on the motto, "Be fair, be truthful, work hard, be there on time, and help people."

1960: Store #1 Opens
• 1960 Founder Bruce Halle opens the first Discount Tire store in Ann Arbor, Michigan.
• 1966 The company purchases their first automatic tire changer.

1970: 11 Stores and Growing
• 1970 Arizona region opens. The first Discount Tire Road Hugger brand is sold.
• 1975 The Little Old Lady is created for the "Thank You" TV ad.
• 1979 Indiana opens first store.

1980: 44 Stores and Growing
• 1980 Colorado region opens.
• 1983 San Diego, Nevada, Oregon, Houston, New Mexico and Dallas stores open for business.
• 1985 Utah becomes a region.
• 1986 San Antonio opens its first stores.
• 1987 Corporate headquarters relocated to Scottsdale, Arizona.
• 1987 Washington stores open for business.
• 1988 The first America's Tire store opens in Los Angeles.
• 1989 Florida stores open for business.

1990: 215 Stores and Growing
• 1991 Northern California begins as a new America's Tire region.
• 1994 Our web store, Discount Tire Direct, opens for business.
• 1995 Illinois stores open for business.
• 1997 Ohio stores open for business.
• 1999 Carolina stores open for business.

2000: 434 Stores and Growing
• 2001 Georgia, Minnesota and South Carolina regions open.
• 2001 Michigan grows with two regions, opening offices in Lansing and Detroit.
• 2002 Store #500 opens.
• 2002 New corporate headquarters opens in North Scottsdale, Arizona.
• 2002 New prototype store is launched.
• 2002 Mobile service begins.
• 2004 The company goes NASCAR racing as it sponsors the No. 41 Dodge.

2005: 604 Stores and Growing
• 2005 Orange County, CA is named our newest America's Tire region.
• 2005 August - store #600 opens in Acworth, Georgia.
• 2005 Our employee count grows to over 10,000 with more than 600 locations in 18 states.

2006: 648 Stores and Growing
• 2006 Discount/America's Tire employs over 10,000 employees.
• 2006 Discount/America's Tire grows to 650 locations in 19 states
• 2006 Discount/America's Tire announces new NASCAR racing team and sponsors No. 6 Discount Tire Ford Fusion with Roush Fenway Racing.

2007: 20 States and Growing
• 2007 Wisconsin opens first store.
• 2007 Tennessee opens first store.
• 2007 Discount/America's Tire expands operations to 20 states.
• 2007 DiscountAmerica's Tire No. 6 Driver David Ragan Wins Nationwide NASCAR Series Rookie of the Year.

2008: 728 stores in 21 states
• Store 700 opens in Waxahachie, Texas
• Oklahoma opens first store
• Discount/America's Tire No. 6 Nationwide NASCAR team finishes fourth in point standings for 2008
• Arizona Corporate Excellence (ACE) awards Discount Tire #1 in revenue and among the fastest growing private companies in the state

2009: Now Serving 22 states with 761 stores
• Store 750 opens in Sparks, Nevada
• First new store in Idaho marks Discount/America's Tire's expansion to 22 states.

2010: Now Serving 23 states with 788 stores
• Discount/America's Tire celebrates 50 year anniversary
• Store 790 opens in Duluth, Minnesota
• First new store opens in Wyoming, marking Discount/America's Tire expansion to 23 states
• Discount/America's Tire No. 22 Driver Brad Keselowski wins the Nationwide NASCAR Series Championship
• Arizona Corporate Excellence (ACE) awards Discount/America's Tire #1 in revenue

2011: Company Celebrates Store 800
• Store 800 opens in Rocklin, California
• Arizona Corporate Excellence (ACE) awards Discount/America's Tire #1 in revenue
• Discount/America's Tire Driver Daijiro Yoshihara wins the 2011 Formula Drift Series
Championship

2012: Continuing To Grow
• December: Store 850 opens in Redmond, Washington
• Company expands to new markets in Boise, Idaho and Tulsa, Oklahoma.
• Our racing sponsorships include NASCAR Nationwide Series, Monster Energy AMA Supercross, Formula D, Global RallyCross Championship and LOORRS racing.

2013: Moving Into The Heartland
• Stores open in Louisville and Bowling Green, Kentucky. Now serving 24 states.
• New store opens in Omaha, Nebraska. Now serving 25 states.
• New stores open in Kansas City, Missouri. Now serving 26 states.
• New stores open in Davenport, Iowa. Now serving 27 states.
• Discount/America's Tire No. 22 Ford Mustang team wins the XFINTY Series Owners' Championship
• New stores open in Kansas. Now serving 28 states.
• The company grows to more than 875 stores in 2013.

2014: Company Continues Expansion
• The company grows to 900 stores in 2014.
• Discount/America's Tire No. 22 Ford Mustang team wins the XFINTY Series Owners' Championship.

2015: 922 Stores in 31 States and Growing
• Harris Interactive names us the Harris Poll EquiTrend Brand of the Year.
• Discount/America's Tire No. 22 Ford Mustang team wins the XFINTY Series Owners' Championship.

2016:
•The Guinness Book of World Records recognizes our “Thank You” commercial ad, featuring the little old lady, as the longest running TV commercial of all time.

Known outside Parts of California as Discount Tire Logo