Awards & Recognition

The Hollywood Radio & Television Society
Presented with the International Broadcasting Award in 1997, honoring the World's Best Broadcast Advertisement for its Thank You commercial featuring the little old lady.

Guinness Book of World Records
"Thank You" Commercial awarded the longest running TV commercial of all time. We continue to run the commercial in its original 10-second length and content. The spot originally aired in 1975. Watch the commercial and news release.

Most Admired Company
We received the "Most Admired Company" Award voted by its peers in Arizona and consistently ranks #1 in revenue according to Arizona Corporate Excellence 100 for privately held companies.

Trade Publications
Both Tire Business & Modern Tire Dealer have ranked us as the #1 independent tire retailer based on number of retail outlets and annual revenues. The company is also recognized by Forbes magazine, as a top 500 privately-held company.

Arizona Corporate Excellence (ACE) awards
We have the distinction of being #1 in revenue for five years running, and among the fastest growing private Arizona companies in the past 6 years.

Known outside Parts of California as Discount Tire Logo